In a relatively small economy and business community, such as ours in Namibia, is it really a necessity for a small to medium enterprise (SME) to have a website? With Namibian commerce and business practices still fairly new to the digital age, is having a web presence actually that important and worth the cost and efforts associated with maintaining that presence? Will having a website noticeably impact and benefit my business in such a way that it would be ‘bad’ business not to have one?
These are million dollar questions (quite literally) that over the last few years small and medium business owners in Namibia have been asking. Not only here in Namibia but throughout the world, these questions have been at the heart of the digital business age. Consider the following ten reasons why, if you have a business, you need a website.